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LAS VEGAS, Nevada — Legacy Fighting Alliance (LFA), the world’s premier developmental mixed martial arts promotion, is proud to announce it has officially re-signed a multi-year sponsorship agreement with Monster Energy, the global icon in energy drinks and lifestyle branding.
Under the terms of this extension, Monster Energy will continue its long-standing role as the Official Energy Drink of the LFA. The iconic “Monster Can” will remain a centerpiece of the LFA experience, featured prominently on the canvas, throughout the arena, and across all digital and broadcast platforms on VICE TV, ESPN, ESPN KNOCKOUT, and ESPN DEPORTES.
The renewal solidifies a relationship built on a shared commitment to high-performance athletics and the discovery of the sport’s next generation of superstars.
“It is a true honor to continue our journey with Monster Energy,” said Ed Soares, CEO of LFA. “In the world of sports, Monster is synonymous with elite performance. They are incredibly selective and only work with the best in the business. To have their continued stamp of approval is a testament to the world-class talent and production we bring to the cage every single night.”
“We are proud to stay in the cage with LFA,” said Jordi Gayola, Monster Energy CMO of the Americas. “This is where some of our favorite fighters and biggest champions came up — Derrick Lewis, Valentina Shevchenko, both still on our roster today. As long as LFA keeps building that caliber of talent, we’ll keep building alongside them.”
Since its inception, LFA has served as the primary pipeline to the UFC, and Monster Energy has been a vital partner in fueling that transition. By extending this partnership, both brands reaffirm their dedication to providing athletes with the resources and visibility needed to reach the pinnacle of combat sports.
Monster Energy’s presence will be felt at every LFA event, from the fan-favorite sampling stations to the high-stakes title bouts that have made LFA a household name for MMA fans worldwide.
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